WuBook

Pricepoint Certified

WuBook: More than a Hotel Management Software

WuBook is an Italian multinational software company from Fano, Italy, founded in 2008. It develops and supports PMS, Channel Manager and Booking Engine for Hotels, B&B, Holiday apartments and Vacation Rentals. Our mission is to provide high-end class of services for everyone. In WuBook Team we usually say – “We are not working for rich ones, we are hard working for everyone”. The core products are: - Zak, cloud and all-in-one PMS, that includes Booking Engine and Channel Manager - WooDoo, the Channel Manager that interacts with outer PMS or software We are official partners of the most powerful online travel agencies. Our PMS are connected to Booking.com, Agoda, Expedia, HRS, Orbitz and many others. Since 2008, we have been opening abroad branches in many countries in Europe and around the world. Now 7 foreign offices have taken part of WuBook's family.

Pricepoint and WuBook

By integrating Pricepoint and WuBook, the property gets a powerful AI-driven pricing engine that automatically optimizes room rates based on demand, booking pace, seasonality, and market signals, delivering smarter pricing without manual work.

Together, WuBook + Pricepoint deliver:

A unified operations + revenue platform: bookings, availability, housekeeping, extras, and pricing all managed from one system.
Real-time dynamic pricing pushed automatically to all distribution channels managed by WuBook’s channel manager.
Greater yield and profitability through data-driven rate adjustments, while maintaining operational simplicity.
Flexibility across different accommodation types, from traditional hotel rooms to hostels, B&Bs, and vacation rentals.
Reduced administrative overhead: no more manual spreadsheets or rate-updating tasks; pricing adapts automatically to market conditions.

Why it matters:

For independent hoteliers, B&B owners, and small-to-mid sized properties, WuBook + Pricepoint offers a professional-grade tech stack that is both simple and powerful. It streamlines operations, automates pricing, and maximizes revenue, all while keeping the system manageable and user-friendly.

Use Cases

Use Case 1: Smart pricing for diverse room types without the added complexity

- WuBook supports multiple room and unit types, including apartments, hostels, B&B rooms, or small flats. - Pricepoint analyzes demand and occupancy individually for each type and optimizes pricing accordingly, reflecting their distinct demand curves. - Operators avoid the headache of manually segmenting and pricing each type; pricing remains data-driven and consistent. - The property extracts the right value from each unit type depending on seasonality, demand, and occupancy, maximizing yield across the board. Outcome: Optimal pricing across diverse inventory without manual segmentation or complex rate management.

Use Case 2: Revenue recovery after last- minute cancellations

- WuBook immediately frees up inventory when a booking is cancelled or a guest leaves early. - Pricepoint detects the sudden availability and recalculates optimal rates for the remaining nights, balancing between competitiveness and yield. - New rates are pushed automatically across connected OTAs via WuBook’s channel manager, increasing chance of last-minute rebookings. - Instead of losing revenue from empty rooms, the property recovers and often captures bookings at adjusted, market-aligned rates. Outcome: Fewer lost nights, better occupancy, and improved revenue even after cancellations.

Use Case 3: Adapting prices for short & irregular stay patterns

- WuBook supports flexible booking durations, short stays, and variable stay patterns ideal for hostels, B&Bs, or alternative accommodations. - Pricepoint uses real-time demand, booking pace, and market data to set pricing that maximizes yield for both short stays and longer stays. - The property avoids overpricing for short stays or underpricing for longer ones, optimizing ADR and occupancy regardless of stay length. - This flexibility ensures consistent revenue performance whether bookings are nightly stays, weekend getaways, or longer stays. Outcome: Better yield management and higher occupancy rate across diverse stay durations, ideal for hostels, B&Bs, and rentals with flexible booking patterns.

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